PT Barclay Products (BCL)
Its major brands such as Marina and My Baby have gained strong market share in each respective product categories, thanks to its continuous product innovation and affordable price positioning catering to broad mass consumers. The products are widely distributed across trade channels in modern trade (hypermarket, supermarket, minimarket) as well as in traditional trade (wholesaler, drug store, cosmetic store, etc) in Indonesia. BCL is actively expanding business its into neighboring markets in the Asia Pacific region.
Portfolio of Brands
My Baby is a baby-care brand with international quality, which is soft and gentle for baby’s delicate skin. Its product range consists of baby toiletries (baby powder, soap, shampoo, baby oil, wipes), baby treatment (telon oil with anti mosquito, cajuput oil, skin protective lotion, vapor rub, etc) and baby household products (baby fabric softener, bottle & nipple cleanser, liquid detergent, etc). As a market leader and Moms’ trusted baby brand for more than 25 years, My Baby products are widely available in retail outlets (across traditional and modern trade channels) in Indonesia, as well as now available in the Philippines.
DIONE Kids is a kids-care brand with gentle formula especially for kids and fruity fresh fragrance for active & happy kids. Developed and launched in Indonesia market since 2009, Dione Kids has a wide product range of Shampoo & Conditioner, Body Wash, Spray Cologne, Toothpaste and Skin Protective Lotion.
S.O.S Antibacterial is a leading household cleaner brand that was acquired from Clorox U.S.A in 2006. It has a complete household product range of floor cleaner, hand soap, kitchen cleaner and dishwashing liquid. S.O.S contains Anti Bacterial agent and long-lasting fragrance to provide hygiene, clean and bacterial-free environment for the whole family.
Claudia is a brand to maintain and preserve beauty for women’s skin. Its bar soap contains delicate moisturizer to keep skin moist and fresh. Claudia bar soap also comes with Moisture White variant enriched with Bio Whitening Complex to brighten and soften skin. With its long lasting fragrance and affordable price, Claudia has become brand of choice for Indonesian women for many years.
Total Care is a brand for oral hygiene consisting of antibacterial mouthwash and toothpaste. Its “Complete Solution” formula fights germs causing bad breath and helps freshen breath, and helps prevent mouth, gum and teeth concerns. It contains no alcohol to freshen breath without burning sensation and Total Care is the only mouthwash brand acknowledged with Halal Certificate in Indonesia.